CMC Markets, the publicly listed retail trading company
(LSE: CMX), has implemented Convrs’ messaging platform to enhance its client
communication capabilities across multiple channels, FinanceMagnates.com
has learned.
CMC Markets Integrates
Convrs Messaging Platform to Streamline Client Communications
The partnership will enable CMC Markets to leverage
Convrs’ omnichannel messaging technology to connect with clients through
popular apps including WhatsApp, Messenger, and Telegram, with the goal of
reducing response times and delivering more personalized service.
“This exciting partnership with Convrs will be
instrumental in providing a consistent and cohesive customer experience across
numerous communication channels,” said Benjamin Charbonneau, CMC’s Global
Head of Retail.
“Traders will now be able to connect with us
through their preferred medium, including the ubiquitous WhatsApp, ultimately
strengthening trust, fostering deeper connections and delivering more immediate
support,” he added.
For Convrs, this marks its third collaboration in the
CFD space in recent months. In early April, the messaging makeover was also
carried out with the technology company Leverate, and in December 2024 with
FxPro. In total, the company’s list of broker partners includes 50 different
brands, including Capital.com, OANDA, and IronFX.
CMC Expands Offering
The implementation comes as part of CMC Markets’
broader investment in technology and client experience improvements. The Convrs
platform combines smart automation, live chat, and compliant messaging
capabilities designed specifically for financial services companies.
“Partnering with CMC Markets means supporting a
shared vision for faster, smarter communication,” Jeremy White, Co-Founder of
Convrs, noted. “They’re investing in messaging as a core part of the client
experience, and we’re excited to help them scale that capability securely and
effectively.”
The integration acknowledges the widespread adoption
of messaging apps, particularly WhatsApp with its billions of users worldwide.
For trading clients, the new capabilities will allow for more immediate support
through their preferred communication channels.
Recently,
CMC Markets also changed its pricing structure for stocks offered through CMC
Invest and added integration with TradingView, allowing for direct trading from
charts.
This article was written by Damian Chmiel at www.financemagnates.com.
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