LUKSO, a Layer 1 blockchain designed for social and
creative sectors, appointed the former CEO of Coinbase Germany, Jan-Oliver Sell, as its new Chief
Operating Officer
Joining after Four Years at Coinbase
Sell’s appointment comes at a time when the company is reportedly transitioning from research to scaling. The company, developed by
Universal Everything, aims to introduce a more human-centered blockchain
experience. LUKSO’s focus is on tokens, DeFi, digital identity, ownership, and interoperability for
creators and communities.
Sell joins the company after four years at Coinbase
Germany, where he played a key role in the exchange’s European growth. Notably,
he helped secure BaFin’s first crypto custody license, a move the company termed as a milestone for
regulatory compliance in the region.
Before Coinbase, Sell gained over 15 years of
experience in operations and finance, bridging traditional systems with
blockchain innovation. LUKSO’s technical foundation stems from co-founder
Fabian Vogelsteller, who played a significant role in Ethereum’s development,
particularly the ERC-20 token standard.
“LUKSO’s vision of ‘The New Web3’ is about making blockchain
intuitive and relevant for everyone,” commented Fabian Vogelsteller, LUKSO Co-Founder and Ethereum standards pioneer. “Jan’s operational expertise and
deep understanding of the blockchain space will be critical as LUKSO continues
to innovate and expand its ecosystem, empowering creators and users in a
seamless, decentralized environment.”
The network reportedly operates on its own set of
protocols, LUKSO Standards Proposals, which aim to modernize smart contract
frameworks for broader accessibility.
Targeting Creators, Culture, and Community
Unlike many Layer 1 blockchains that prioritize
financial instruments, LUKSO targets sectors like fashion, art, gaming, and
online identity. Its infrastructure supports Universal Profiles, blockchain-based
identities meant to interact seamlessly across platforms. This vision places
LUKSO in a niche that prioritizes creative expression and social interaction
over trading and speculation.
Meanwhile, Coinbase is set to join the S&P 500 this month. The index tracks the largest 500 publicly listed companies in the US across various sectors. In a recent announcement, the exchange will be listed under the financials sector.
It reportedly replaces Discover Financial Services, which is being bought by Capital One. Once the acquisition closes, Discover will reportedly be delisted from the public markets.
This article was written by Jared Kirui at www.financemagnates.com.
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