Andria Phiniefs is the Global Head of Marketing at FP Markets, a global and multi-regulated broker offering investors access to the financial markets through 10,000+ instruments, advanced platforms and unparalleled trading conditions. With extensive experience in the financial technology sector, Mrs. Phiniefs plays a pivotal role in driving the company’s global marketing strategies and elevating brand presence.
Her leadership across both digital and offline marketing channels has been instrumental in expanding FP Markets’ market reach and ensuring the brand maintains a competitive edge in the rapidly evolving fintech industry. Mrs. Phiniefs’ strategic vision centers on delivering campaigns which highlight the broker’s high-quality products and services, while promoting a client-centric trading experience – providing traders of all levels with the tools and education they need to trade with confidence.
Over the past eight years, under Mrs.Phiniefs’ guidance, FP Markets’ marketing initiatives have aligned closely with the company’s mission to Transform Trading – delivering a smarter, better, and faster trading experience.
Could you provide an overview of FP Markets, including the company’s background, services, and key features?
FP Markets, officially known as First Prudential Markets, is a globally recognised forex and CFD broker founded in 2005 and headquartered in Sydney, Australia. We offer access to over 10,000 derivative financial instruments across a wide range of asset classes, including forex, shares, indices, commodities, metals, ETFs, bonds, and cryptocurrencies. Clients can trade through advanced trading platforms such as MetaTrader 4, MetaTrader 5, cTrader, and TradingView.
We are regulated by multiple authorities, including the Australian Securities and Investments Commission (ASIC), the Cyprus Securities and Exchange Commission (CySEC), the Financial Sector Conduct Authority (FSCA) in South Africa, and the Financial Services Authority (FSA) in Seychelles, ensuring a secure, transparent, and compliant trading environment.
We are widely recognised for offering tight raw spreads starting from 0.0 pips, high leverage of up to 500:1, and fast execution speeds powered by Equinix servers. With a minimum deposit requirement of $100, our products and platforms cater to both novice and experienced traders alike. Client satisfaction is our top priority, which is why we provide 24/7 multilingual customer support, ensure segregated client funds, and support compatibility with Expert Advisors (EAs).
FP Markets’ commitment to excellence is also demonstrated by the accumulation of over 60 global industry awards, solidifying our reputation as a leading broker in the global financial markets.
What distinguishes FP Markets from other companies in the online trading and brokerage industry?
FP Markets differentiates itself through a deep commitment to providing an institutional-grade trading experience to retail and professional clients alike. As a one-stop trading destination, we prioritise our customers above all else. We offer a true ECN (Electronic Communication Network) environment, delivering ultra-tight spreads, rapid execution speeds, and Direct Market Access (DMA) without dealer intervention.
In addition to our wide range of trading instruments, we are dedicated to transparent pricing, proactive customer support, and a wealth of educational resources to help clients navigate the markets with clarity and confidence. One of our key differentiators is our customer-centric approach. From the technology and pricing we provide to our multilingual support team, everything is built around transforming the trading experience of our clients.
Could you specify the number of licenses you currently hold?
In addition to being licensed by the Australian Securities and Investments Commission (ASIC), the Cyprus Securities and Exchange Commission (CySEC), the Financial Sector Conduct Authority (FSCA) in South Africa, and the Financial Services Authority (FSA) in Seychelles, we also hold licenses in Mauritius and Kenya. Furthermore, we are in the advanced stages of securing a license in the United Arab Emirates (UAE).
FP Markets is soon celebrating its 20th anniversary. What message would you like to share to mark this special milestone?
Celebrating our 20th anniversary marks a significant milestone in our journey of excellence, innovation, and unwavering commitment to traders worldwide. Over the past two decades, FP Markets has earned a global reputation as a trustworthy and transparent broker, empowering traders to navigate the markets with confidence.
We understand that consistently tight spreads, fast execution, advanced platforms, a vast product range, and top-tier customer support are crucial – and we remain dedicated to refining and innovating to consistently deliver an exceptional trading experience.
We are extremely proud to celebrate 20 years of continuous innovation – a journey defined by resilience, growth, and an unrelenting drive to stay at the forefront of the industry. As one of the first companies to offer DMA/ECN pricing globally, we have always been committed to pioneering technology and delivering superior trading solutions. And we will continue to do so.
Our 20-year celebrations will officially kick off in May and continue throughout the year, with exclusive events for our valued partners across the globe.
Andria Phiniefs is the Global Head of Marketing at FP Markets, a global and multi-regulated broker offering investors access to the financial markets through 10,000+ instruments, advanced platforms and unparalleled trading conditions. With extensive experience in the financial technology sector, Mrs. Phiniefs plays a pivotal role in driving the company’s global marketing strategies and elevating brand presence.
Her leadership across both digital and offline marketing channels has been instrumental in expanding FP Markets’ market reach and ensuring the brand maintains a competitive edge in the rapidly evolving fintech industry. Mrs. Phiniefs’ strategic vision centers on delivering campaigns which highlight the broker’s high-quality products and services, while promoting a client-centric trading experience – providing traders of all levels with the tools and education they need to trade with confidence.
Over the past eight years, under Mrs.Phiniefs’ guidance, FP Markets’ marketing initiatives have aligned closely with the company’s mission to Transform Trading – delivering a smarter, better, and faster trading experience.
Could you provide an overview of FP Markets, including the company’s background, services, and key features?
FP Markets, officially known as First Prudential Markets, is a globally recognised forex and CFD broker founded in 2005 and headquartered in Sydney, Australia. We offer access to over 10,000 derivative financial instruments across a wide range of asset classes, including forex, shares, indices, commodities, metals, ETFs, bonds, and cryptocurrencies. Clients can trade through advanced trading platforms such as MetaTrader 4, MetaTrader 5, cTrader, and TradingView.
We are regulated by multiple authorities, including the Australian Securities and Investments Commission (ASIC), the Cyprus Securities and Exchange Commission (CySEC), the Financial Sector Conduct Authority (FSCA) in South Africa, and the Financial Services Authority (FSA) in Seychelles, ensuring a secure, transparent, and compliant trading environment.
We are widely recognised for offering tight raw spreads starting from 0.0 pips, high leverage of up to 500:1, and fast execution speeds powered by Equinix servers. With a minimum deposit requirement of $100, our products and platforms cater to both novice and experienced traders alike. Client satisfaction is our top priority, which is why we provide 24/7 multilingual customer support, ensure segregated client funds, and support compatibility with Expert Advisors (EAs).
FP Markets’ commitment to excellence is also demonstrated by the accumulation of over 60 global industry awards, solidifying our reputation as a leading broker in the global financial markets.
What distinguishes FP Markets from other companies in the online trading and brokerage industry?
FP Markets differentiates itself through a deep commitment to providing an institutional-grade trading experience to retail and professional clients alike. As a one-stop trading destination, we prioritise our customers above all else. We offer a true ECN (Electronic Communication Network) environment, delivering ultra-tight spreads, rapid execution speeds, and Direct Market Access (DMA) without dealer intervention.
In addition to our wide range of trading instruments, we are dedicated to transparent pricing, proactive customer support, and a wealth of educational resources to help clients navigate the markets with clarity and confidence. One of our key differentiators is our customer-centric approach. From the technology and pricing we provide to our multilingual support team, everything is built around transforming the trading experience of our clients.
Could you specify the number of licenses you currently hold?
In addition to being licensed by the Australian Securities and Investments Commission (ASIC), the Cyprus Securities and Exchange Commission (CySEC), the Financial Sector Conduct Authority (FSCA) in South Africa, and the Financial Services Authority (FSA) in Seychelles, we also hold licenses in Mauritius and Kenya. Furthermore, we are in the advanced stages of securing a license in the United Arab Emirates (UAE).
FP Markets is soon celebrating its 20th anniversary. What message would you like to share to mark this special milestone?
Celebrating our 20th anniversary marks a significant milestone in our journey of excellence, innovation, and unwavering commitment to traders worldwide. Over the past two decades, FP Markets has earned a global reputation as a trustworthy and transparent broker, empowering traders to navigate the markets with confidence.
We understand that consistently tight spreads, fast execution, advanced platforms, a vast product range, and top-tier customer support are crucial – and we remain dedicated to refining and innovating to consistently deliver an exceptional trading experience.
We are extremely proud to celebrate 20 years of continuous innovation – a journey defined by resilience, growth, and an unrelenting drive to stay at the forefront of the industry. As one of the first companies to offer DMA/ECN pricing globally, we have always been committed to pioneering technology and delivering superior trading solutions. And we will continue to do so.
Our 20-year celebrations will officially kick off in May and continue throughout the year, with exclusive events for our valued partners across the globe.
