Ambroise Lion, the Managing Director of IG Group’s French entity, has revealed that monthly visibility and account openings have doubled after Google lifted an ad restriction against the online broker in January.
“2x More Visibility and 2x More Account Openings”
According to a LinkedIn post by Lion, the search engine giant imposed restrictions on the IG France campaign in 2018 after it deemed an ad “too aggressive”.
“It has completely hindered our actions,” he wrote (translated from French), adding that it was costly for the company.
After several attempts by the London-headquartered broker, Google finally lifted the ad campaign ban from its French entity earlier this year. And the results appeared soon enough, with “2x more visibility and 2x more account openings each month.”
CFD brokers run aggressive ad campaigns on social media, including YouTube, Facebook and other platforms. The case of IG France shows how any restrictions from dominant firms like Google or Meta (Facebook’s parent company) can affect these businesses.
IG Spends Big on Ads
IG spent £42.2 million on advertising and marketing in the six months between June and November 2024, which was the first half of the company’s ongoing fiscal year. The amount declined by 4 per cent compared to H1 FY24, but increased from H2 FY24’s £39.3 million in spending.
Although it is unclear how much the broker spent on advertising and marketing in the third quarter of the ongoing fiscal year, it wrote in its revenue update that there were “effective promotions and increased marketing investment, which will continue in Q4.”
Meanwhile, IG’s total revenue for the third quarter increased by 12 per cent, reaching £268.0 million, as stronger market conditions and an uptick in active clients drove performance. Trading revenue rose 15 per cent to £235.3 million.
IG does not post any figures specific to France, but the broker generated £67.6 million in net trading revenue from Europe in the first half of the 2025 fiscal year.
This article was written by Arnab Shome at www.financemagnates.com.
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