Plus500 Sees 16% Drop in New Customers as Revenue and EBITDA Decline Year-Over-Year in Q1 2025

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Plus500 reported a 13% quarter-over-quarter
revenue increase in Q1 2025, prompting the company to raise its full-year
outlook above current market expectation.

However, compared
to the same period a year earlier, revenue was down by 5%. The pace of
acquiring new customers and the number of active traders also declined.

David Zruia, CEO of Plus500

The publicly
listed fintech (LSE: PLUS) generated $205.8 million in revenue for the quarter
ended March 31, up from $182.8 million in Q4 2024, though down 5% from the
$215.6 million reported in the same period last year. EBITDA rose 23% from the
previous quarter to $93.8 million, representing a 46% margin.

“Plus500
has made a strong start to the year achieving strategic progress across several
important pillars of growth,” said David Zruia, Chief Executive Officer.
“With the excellent start we have made in 2025, the Board anticipates that
the FY 2025 results will be ahead of current market expectations.”

The company
reported particularly strong momentum in its diversification efforts, with
non-OTC business contributing approximately 12% of total revenue in Q1, up from
10% for full-year 2024. Management expects annualized revenue from non-OTC
operations to reach approximately $100 million in fiscal 2025.

Metric

Q1 2025

Q4 2024

Change
(QoQ)

Q1 2024

Change
(YoY)

Revenue ($m)

205.8

182.8

+13%

215.6

-5%

EBITDA ($m)

93.8

76.2

+23%

102.6

-9%

EBITDA Margin
(%)

46

42

+10%

48

-4%

Table
1: Plus500 Key Financial Metrics (Q1 2025 vs Prior Periods)

Plus500’s
US futures business
also saw substantial growth, with customer segregated funds
reaching approximately $630 million as of March 31, representing an 80%
increase since December 31, 2024.

Mehta Equities in India

The company
recently announced the conditional acquisition of Mehta Equities in India,
marking its entry into what it describes as “the largest retail futures
trading market globally.”
According to Plus500, India’s futures market saw
over 150 billion contracts traded in 2024, representing more than 75% of global
transaction volumes.

“Our
futures business continued to expand with the recent acquisition of Mehta
Equities in India, which will enable us to deliver valuable synergies with our
US futures business as we continue to establish our global futures
offering,” Zruia said.

The company
maintained a strong financial position with cash balances exceeding $885
million at quarter-end, despite allocating approximately $52 million to share
repurchases during the period. Plus500 bought back 1,512,359 shares at an
average price of £27.41 in Q1.

Fewer New and Active
Clients

Other
operational metrics showed mixed results. New customer acquisitions fell 26%
from the previous quarter to 26,897, while active customers decreased 4% to
130,514. However, average revenue per user increased 18% to $1,577, and the
company reduced its average user acquisition cost by 11% to $1,205.

Metric

Q1 2025

Q4 2024

Change
(QoQ)

Q1 2024

Change
(YoY)

New Customers

26,897

36,329

-26%

31,949

-16%

Active
Customers

130,514

136,658

-4%

134,745

-3%

Average Revenue per User (ARPU)
($)

1,577

1,338

+18%

1,600

-1%

Average User Acquisition Cost
(AUAC) ($)

1,205

1,355

-11%

1,320

-9%

Table
2: Plus500 Operational Metrics (Q1 2025 vs Prior Periods)

Customer
deposits surged to $1.6 billion for the quarter, double the $0.8 billion
recorded in Q4 2024. The average deposit per active customer jumped 106% to
approximately $12,450, which the company attributes to “the high level of
confidence that customers have in Plus500 and the Group’s continued success in
attracting higher value customers.”

In addition
to its Indian expansion, Plus500 obtained a new regulatory license in the UAE
from the Securities and Commodities Authority in January
, allowing it to
enhance its local product offerings. The company also launched a multi-asset
offering for the Japanese retail market comprising new OTC products based on
indices, equities, and ETFs.

Plus500 reported a 13% quarter-over-quarter
revenue increase in Q1 2025, prompting the company to raise its full-year
outlook above current market expectation.

However, compared
to the same period a year earlier, revenue was down by 5%. The pace of
acquiring new customers and the number of active traders also declined.

David Zruia, CEO of Plus500

The publicly
listed fintech (LSE: PLUS) generated $205.8 million in revenue for the quarter
ended March 31, up from $182.8 million in Q4 2024, though down 5% from the
$215.6 million reported in the same period last year. EBITDA rose 23% from the
previous quarter to $93.8 million, representing a 46% margin.

“Plus500
has made a strong start to the year achieving strategic progress across several
important pillars of growth,” said David Zruia, Chief Executive Officer.
“With the excellent start we have made in 2025, the Board anticipates that
the FY 2025 results will be ahead of current market expectations.”

The company
reported particularly strong momentum in its diversification efforts, with
non-OTC business contributing approximately 12% of total revenue in Q1, up from
10% for full-year 2024. Management expects annualized revenue from non-OTC
operations to reach approximately $100 million in fiscal 2025.

Metric

Q1 2025

Q4 2024

Change
(QoQ)

Q1 2024

Change
(YoY)

Revenue ($m)

205.8

182.8

+13%

215.6

-5%

EBITDA ($m)

93.8

76.2

+23%

102.6

-9%

EBITDA Margin
(%)

46

42

+10%

48

-4%

Table
1: Plus500 Key Financial Metrics (Q1 2025 vs Prior Periods)

Plus500’s
US futures business
also saw substantial growth, with customer segregated funds
reaching approximately $630 million as of March 31, representing an 80%
increase since December 31, 2024.

Mehta Equities in India

The company
recently announced the conditional acquisition of Mehta Equities in India,
marking its entry into what it describes as “the largest retail futures
trading market globally.”
According to Plus500, India’s futures market saw
over 150 billion contracts traded in 2024, representing more than 75% of global
transaction volumes.

“Our
futures business continued to expand with the recent acquisition of Mehta
Equities in India, which will enable us to deliver valuable synergies with our
US futures business as we continue to establish our global futures
offering,” Zruia said.

The company
maintained a strong financial position with cash balances exceeding $885
million at quarter-end, despite allocating approximately $52 million to share
repurchases during the period. Plus500 bought back 1,512,359 shares at an
average price of £27.41 in Q1.

Fewer New and Active
Clients

Other
operational metrics showed mixed results. New customer acquisitions fell 26%
from the previous quarter to 26,897, while active customers decreased 4% to
130,514. However, average revenue per user increased 18% to $1,577, and the
company reduced its average user acquisition cost by 11% to $1,205.

Metric

Q1 2025

Q4 2024

Change
(QoQ)

Q1 2024

Change
(YoY)

New Customers

26,897

36,329

-26%

31,949

-16%

Active
Customers

130,514

136,658

-4%

134,745

-3%

Average Revenue per User (ARPU)
($)

1,577

1,338

+18%

1,600

-1%

Average User Acquisition Cost
(AUAC) ($)

1,205

1,355

-11%

1,320

-9%

Table
2: Plus500 Operational Metrics (Q1 2025 vs Prior Periods)

Customer
deposits surged to $1.6 billion for the quarter, double the $0.8 billion
recorded in Q4 2024. The average deposit per active customer jumped 106% to
approximately $12,450, which the company attributes to “the high level of
confidence that customers have in Plus500 and the Group’s continued success in
attracting higher value customers.”

In addition
to its Indian expansion, Plus500 obtained a new regulatory license in the UAE
from the Securities and Commodities Authority in January
, allowing it to
enhance its local product offerings. The company also launched a multi-asset
offering for the Japanese retail market comprising new OTC products based on
indices, equities, and ETFs.

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